OMG, we already created our first product:
Our ‘ULAYA Location Audit’
Why is this our first product? Well, the first requests we got from our network was to audit locations and properties for their suitability for deep & profound safari experiences… So, we needed a framework to measure how well a location is suited for safaris.
THE GOAL
Provide a clear roadmap for what needs to be developed in order
Therefore we set off using our skills in product design, experience psychology, etc.. We brainstormed about the ‘1000 little things’ that determine a deep & profound wilderness experience. We ended with a wall scattered with all the aspects that influence our human minds while on safari. Looking at it, made us craving; we were on the right path…
Categorizing the 1000 little things seemed madness. We tried to group them, tried a different approach, and another one, and then we found one that made total sense. An elegant method to categorize the madness. We then showed it to friends & experts and got perfect feedback. We were on the right track… We fine-tuned our framework and ended with 3 main categories, divided into 10 sub-categories that unite all the nitty-gritty aspects of an immersive safari experience.
Finally, we visualized the framework in a spider graph. Now we can map locations in Europe for their safari-suitability. Moreover, the framework provides a clear, practical and logical roadmap in ‘phases’ to develop a location from a moderate location to a top, 5-star rated wilderness location.
So there it is, our first little product!
In theory, we think it is a very helpful framework. Let’s see how it works out in practice… Luckily we are already asked to audit locations in Spain, Croatia & Romania. We’re looking forward to put the ULAYA Location Audit to the test!
Would you like a road map with clear steps to optimize a location for nature-based / regenerative / safari tourism?
Don’t hesitate, but…
